What is strategy?
• Defines how we will meet our objectives.
• Defines how we will meet our objectives.
• Sets allocation of resources to
meet goals.
• Selects preferred strategic
options to compete within amarket.
• Provides a long-term plan for the
development of the organization.
What is e-Business strategy?
Strategy defines the future direction and actions of an organization or part of an
organization. Johnson and Scholes
(2006) define corporate strategy as:
• the direction and scope of an organization over the long-term: which
achieves advantage for the
organization through its configuration
of resources
within a changing environment to
meet the needs of markets and to fulfil
stakeholder expectations. Business
What is e-Business strategy?
E-business strategy :
Definition of the approach by which applications of internal and
external electronic communications can support and influence corporate strategy.
Relationship between
e-business strategy and other strategies
A generic strategy process model
Dynamic e-business strategy model
Elements of strategic
situation analysis for the
e-business
Elements of strategic objective
setting for the e-business
Elements of strategy definition
for the e-business
Elements of strategy implementation
for the e-business
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