CHAPTER 2
E-BUSINESS INFRASTRUCTURE
E-BUSINESS INFRASTRUCTURE
LEARNING OUTCOMES
Outline the hardware and software technologies used to build an e-business infrastructure within an organization and with its partners
- Outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services.
TYPICAL PROBLEMS
- Web site communications too slow.
- Web site not available.
- Bugs on site through pages being unavailable or information typed in forms not being executed.
- Ordered products not delivered on time.
- E-mails not replied to.
- Customers’ privacy or trust is broken through security problems such as credit cards being stolen or addresses sold to other companies.
E-BUSINESS INFRASTRUCTURE
Thearchitectureofhardware,software,contentanddatausedtodelivere-businessservicestoemployees,customersandpartners.
KEY MANAGEMENT ISSUES OF E-BUSINESS INFRASTRUCTURE
HARDWARE AND SOFTWARE TECHNOLOGIES USED TO BUILD AN E-BUSINESS
WHAT IS THE INTERNET ?
“TheInternet,sometimescalledsimply"theNet,"isaworldwidesystemofcomputernetworks-anetworkofnetworksinwhichusersatanyonecomputercan,iftheyhavepermission,getinformationfromanyothercomputer”
-whatis.com
“Aglobalnetworkconnectingmillionsofcomputers.Morethan100countriesarelinkedintoexchangesofdata,newsandopinions.
-webopedia.com
“is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons”
-FNC
อินเทอร์เน็ต (อังกฤษ: Internet) หมายถึง เครือข่ายคอมพิวเตอร์ขนาดใหญ่ ที่มีการเชื่อมต่อระหว่างเครือข่ายหลาย ๆ เครือข่ายทั่วโลก โดยใช้ภาษาที่ใช้สื่อสารกันระหว่างคอมพิวเตอร์ที่เรียกว่า โพรโทคอล(protocol) ผู้ใช้เครือข่ายนี้สามารถสื่อสารถึงกันได้ในหลาย ๆ ทาง อาทิ อีเมล เว็บบอร์ด และสามารถสืบค้นข้อมูลและข่าวสารต่าง ๆ รวมทั้งคัดลอกแฟ้มข้อมูลและโปรแกรมมาใช้ได้
HOW BIG IS THE INTERNET?
- Over 1 billion Internet users worldwide
- How big the infrastructure they accessing?
- Measured by number of servers
- Number of pages indexed by search engines
INTERNET USERS PER 100 INHABITANTS
INTERNET USERS BY LANGUAGE
WEBSITE CONTENT LANGUAGES
THE NETCRAFTINDEX OF NUMBER OF SERVERS
INTRANET AND EXTRANET
Intranet :
A private network within a single company using Internet standards to enable employees to share information
Extranet: Formedbyextendinganintranetbeyondacompanytocustomers,suppliersandcollaborators
THE RELATIONSHIP BETWEEN INTRANETS, EXTRANETS AND THE INTERNET
INTRANET AND EXTRANET
Intranet applications
- Used extensively for supporting sell-side e-commerce
- Also used for internal marketing communications Extranet applications
- Used to provide online services which are restricted to business customers
BUSINESS BENEFITS OF EXTRANET
- Information sharing
- Cost reduction
- Order processing and distribution
- Customer service
QUESTIONS ON EXTRANET?
- Are the levels of usage sufficient?
- Is it effective and efficient?
- Who has ownership of the extranet?
- What are the levels of service quality?
- Is the quality of information adequate?
FIREWALLS
- A specialized software mounted on a separate server at the point where the company is connected to the Internet
- Use to protect information on the company
FIREWALLS
Firewall positions within the e-business infrastructure of the B2B company
INFORMATION EXCHANGE BETWEEN A WEB BROWSER AND WEB SERVER
WEB EVOLUTION
INTERNET TOOLS
- E-mail
- Instant messaging (IM) and Internet Relay Chat (IRC)
- Usenet newsgroups
- FTP file transfer
- Telnet
- Blogs
- RSS (Really Simple Syndication)
- World Wide Web
- IPTV
- BitTorrent
MANAGING E-BUSINESS INFRASTRUCTURE
- Layer II –Systems software Standardization throughout organization
- Layer III –Transport or network Based on internal company network
- Laver IV –Storage Based on company needs
DIFFERING USE OF APPLICATIONS AT LEVELS OF MANAGEMENT WITHIN COMPANIES
NEW ACCESS DEVICES
- Mobile access devices
- Wi-Fi mobile access
- Bluetooth
- Next-generation mobile services
- Interactive digital television
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